The Showmax streaming service has always given global leader Netflix a run for its money in the local market. Now, it is even shifting the goalposts.
The main way Showmax differentiated itself from Netflix when it first launched in 2015, just months ahead of the arrival in South Africa of the market leader, was to emphasise local content.
Netflix began investing heavily in the making of original local content, and Showmax followed suit.
Showmax then introduced English Premier League (EPL) football in its Pro subscription, but eventually had to drop it due to licensing and cost issues. However, this year it was able to offer the EPL on its mobile service, at an additional cost of R69 a month.
This story is from the September 18, 2024 edition of The Citizen.
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This story is from the September 18, 2024 edition of The Citizen.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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