However, that said, I have to take her to task on a few issues.If SAB is so intent to be in the "forefront of innovation and fostering a culture of responsible" drinking, why is it so difficult to purchase Castle Free - in my opinion the direct copy cat of the well-known Castle brand? Every month, I travel all over trying to buy my preferred tipple, often without success, simply because retailers either can't get it (SAB is out of stock) or they just don't stock it. All the major chain stores are at fault here.Why is SAB not encouraging (including themselves) retailers to advertise non-alcoholic beers, unlike the deluge of adverts for alcohol? Why is SAB not encouraging (I would prefer enforcing) restaurants, etc, to stock non-alcoholic beers? Those travelling by air are constantly reminded to avoid alcoholic beverages before and while flying, so why are the airlines introducing a no-alcohol policy? I have witnessed numerous incidents on a fight caused by someone intoxicated.It begs the question: if a smoker can be banned from smoking on a flight - and survive - why can't one go without alcohol? But in this case, according to SAB, one can at least get the "taste" without the effects.

Push the no alcohol narrative, SAB

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.