According to a study conducted by Sounds Profitable in partnership with Signal Hill Insights, Americans who enjoy podcasts in video format tend to be bigger consumers of podcasting.
This trend is reshaping the media landscape and opening up new prospects for content creators.
While 14% of podcast consumers watch between 75% and 100% of their podcasts as video, 22% watch between 25% and 49%, and 17% consume between 50% and 74% of their podcasts in this format.
The study, carried out in June, surveying 5,071 Americans over the age of 18, shows a growing enthusiasm for this hybrid format.
This story is from the November 29, 2024 edition of The Citizen.
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This story is from the November 29, 2024 edition of The Citizen.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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