PERSONALIZED CUSTOMER INTERACTIONS
Personalization has always been a key component of retail, but Generative AI is taking it to unprecedented levels. Historically, personalization might have involved sending a customer an email addressing them by name. Now, with Generative AI, retailers can analyze a customer's past purchases, browsing history, and preferences to deliver highly tailored product recommendations and shopping experiences.
According to a report by IMRG, 74.7% of consumers are more likely to make repeat purchases from brands that offer personalized experiences. This degree of customization not only enhances customer engagement but also builds loyalty, driving conversion rates higher.
H&M has been able to leverage the power of GenAI-powered chatbot to offer round-the-clock assistance to their customers, right from tracking orders to product recommendations based on current trends. The Virtual Try-On feature by Google Shopping leverages the GenAI & Diffusion technique, thus making online shopping much more personalized and interactive.
From dynamic website layouts to personalized mobile experiences, Generative AI ensures that every interaction feels bespoke, fostering a stronger connection between the customer and the brand.
REVOLUTIONIZING MARKETING AND ADVERTISING
This story is from the October 10, 2024 edition of The Daily Guardian.
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This story is from the October 10, 2024 edition of The Daily Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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