For the first time in five quarters, rural consumption volumes have exceeded urban growth, marking a significant shift in market dynamics.
According to Nielsen, rural consumption grew at an impressive 7.6 per cent year-on-year (YoY) during the first quarter of calendar year 2024 (Q1CY24), compared to a 5.7 per cent YoY growth in urban areas.
This resurgence in rural demand is a stark contrast to previous quarters, where inflationary pressures and sluggish income growth had stifled consumption in rural India.
This story is from the September 24, 2024 edition of The Daily Guardian.
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This story is from the September 24, 2024 edition of The Daily Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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