Inflation continues to hit FMCG industry, urban growth expected to slow in H1/2025

Heading towards a slowdown amid inflationary pressures, the FMCG industry's volume growth during August-October this year has dropped to 4.3 per cent from 6.4 per cent in the year-ago period, research and insight firm Kantar said in a report.

- PTI

Moreover, the FMCG volume growth was lower sequentially also as in the May-July period, this was 4.5 per cent, according to Kantar's latest FMCG Pulse report.

"We are in that last quarter, and the FMCG growth as of the quarter ending October is 4.3 per cent. This number is a far cry from the 6.4 per cent growth seen in Q/E Oct '23, but is also a tad lower than 4.5 per cent we saw in the last quarter, i.e. Q/E Jul '24," it said.