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BRAND ETHOS IS FABINDIA'S BIGGEST DIFFERENTIATOR: VINEY SINGH
The Free Press Journal|November 21, 2022
While the credo of Brand Fabindia remains sustainable and fabindia traditional Indian lifestyle products, VINEY SINGH, Managing Director, Fabindia Limited, outlines how it has evolved to embrace the needs of millennial and Gen Z consumers
- SRABANA LAHIRI
BRAND ETHOS IS FABINDIA'S BIGGEST DIFFERENTIATOR: VINEY SINGH

Brand Fabindia, that grew on the back of traditional Indian lifestyle products, has evolved to embrace the needs of millennial and Gen Z consumers, adopted modern trade channels and is undergoing an end-to-end digital transformation this year. Here are excerpts from a conversation with VINEY SINGH, Managing Director, Fabindia Limited, in which he talks about current initiatives and future plans for the brand:

Please take us briefly through the history of Brand Fabindia. What are the high points of its journey of more than 60 years?

 Fabindia Limited is a consumer lifestyle platform with an established 62-year legacy focused on authentic, sustainable and Indian traditional lifestyle products. We began with taking the diverse crafts of India to the world, and now have 300+ stores in India with a diversified portfolio of offerings including apparel and ac cessories, home and lifestyle, personal care and organic foods. We work with over 50,000 artisans and 12,000 farmers, helping them produce and market high quality, contemporary design-led artisanal products. Fabindia's growth over the years has been closely linked with India's progress. We are a mission-driven organization with a strong belief in responsible production, responsible consumption and supporting rural entrepreneurship.

How does Fabindia stay relevant to the changing consumer of today? What are some of the initiatives in this direction?

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Bu hikaye The Free Press Journal dergisinin November 21, 2022 sayısından alınmıştır.

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