Can India's creative economy rise despite regional, global challenges?
The Free Press Journal|December 26, 2024
Bollywood's global appeal highlights India's potential, but skill gaps and competition persist.
PATRALEKHA CHATTERJEE
Can India's creative economy rise despite regional, global challenges?

On a recent afternoon, a waitress at a tony Thai restaurant in Bangkok broke into "Dola Re Dola," the iconic song from Devdas (2002), upon spotting our Indian group. "I'm no Aishwarya Rai," she joked, "but I love this song." Her impromptu performance highlighted Bollywood's growing global resonance. In 2022, Gangubai Kathiawadi, a biopic starring Alia Bhatt, became a cultural sensation in Thailand, sparking viral reels of Thai women emulating the film's titular character.

This story is from the December 26, 2024 edition of The Free Press Journal.

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This story is from the December 26, 2024 edition of The Free Press Journal.

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