FMCG, Retail Navigate Inflation Challenges, Eye Festive Boost

Inflation has affected both sales and margins across markets

With corporate earnings under pressure and inflation impacting consumers, FMCG and retail companies have managed to navigate the challenging festive season this year.

Market players report that persistent inflation has affected both sales and margins across urban and rural areas. However, they have observed a rise in demand with the festive season at its peak.

"Rising commodity inflation is always a challenge for FMCG brands, as it directly impacts consumers' purchasing power. With the festive season spanning from Rakshabandhan to Diwali, we've observed an increase in demand," said Manish Aggarwal, Director, Bikano, Bikanervala Food Pvt. Ltd.

"This year, we're heavily focused on both quick commerce and traditional e-commerce platforms. Given the high demand for our products during festive periods, we prioritise quick commerce to ensure swift deliveries," Aggarwal added.