FL: How would you describe label Surbhi Shah's journey throughout these years?
SS: My label's journey began in those early years when I learned the royal aesthetic from my mother, who masterfully draped her sarees with grace and grandeur. Her elegance and style sparked a passion in my heart, planting the seed for what would eventually become my label. After my marriage, with my husband Varun Shah's support, I poured more of myself into the brand, which marked significant growth. By expanding my creative horizons, I began establishing the label's identity. My designs started to reflect the royal elegance I had admired in my mother and the new experiences and inspirations I encountered. What began as a personal passion evolved into a celebrated brand, embodying artistry and heritage that I am incredibly proud to have built.
FL: Can you tell us more about the influence that reflects in your designs?
This story is from the December 01, 2024 edition of The Free Press Journal.
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This story is from the December 01, 2024 edition of The Free Press Journal.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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