Mi Marathi

Marathi content creators are using social media platforms to elevate the language and highlight recently achieved classical status

- Saachi Shinde

The recent recognition of Marathi as a classical language has brought a surge of pride and enthusiasm among its speakers, and in no small part, social media has played a crucial role in making this possible. From budding artists and storytellers to regional influencers, social media platforms have empowered Marathi content creators like never before. Their work not only connects communities but also helps to preserve and celebrate the language in a digital age where regional languages often risk being overshadowed by global tongues.

Amplifying of voices

In today's world, digital platforms like YouTube, Instagram, and Facebook provide a massive opportunity for content creators to reach global audiences. But for Marathi creators, these platforms have become the new-age mediums to elevate their language and culture. Whether it's Marathi poetry, comedy skits, or educational content, the vast reach of social media has enabled creators to showcase their talent and creativity, while nurturing an audience that appreciates content in their native language.

Before social media, creators in regional languages faced a significant barrier – limited reach and platforms that catered predominantly to urban or Hindi-speaking populations. Now, thanks to algorithms that support regional content and the rise of user-generated videos, creators can gather millions of views, proving that Marathi content has a solid market both in India and internationally.