As the traditional campaigning phase for the parliamentary election in Goa drew to a close on Sunday evening, political parties turned to the virtual arena, leveraging the expansive reach of social media to connect with voters and shape the narrative of the election.
The Bharatiya Janata Party (BJP), Congress and the Revolutionary Goans Party (RGP) have all recognised the potency of digital platforms and have engaged in fervent digital campaigns to sway potential voters.
The BJP's State Convenor for Social Media, Rupesh Kamat highlighted the monumental impact of social media in reaching both new and seasoned voters rapidly.
"The reach of social media is huge. We can tap a new voter as well as a well-entrenched and experienced voter through various social media platforms in the shortest possible time," Kamat emphasised.
This story is from the May 07, 2024 edition of The Free Press Journal.
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This story is from the May 07, 2024 edition of The Free Press Journal.
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