Building community trust with the brand's network is ever important. Prof Abhishek Mishra from IIM Indore co-investigated the workings of high-quality customer-to-customer (C2C) interactions in business-to-business online brand communities (B2B-OBC). This study aimed at examining the results of such interactions in B2B-OBCs on the brand.
It is important to understand B2B interactions and B2B-OBCs to gauge the importance of the study. Business-to-business (B2B) interactions involve interactions between one business and another. Such B2B interactions also use online customer forums to encourage customer cooperation on their goods and services. Why is this important? This is important because community trust is good for the brand's business. Now, in the digital age, B2B interactions occur in what are called B2B online brand communities or B2B-OBCs, Mishra said.
This story is from the November 25, 2024 edition of The Free Press Journal.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 25, 2024 edition of The Free Press Journal.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Minor student 'molested' by PT teacher
A 38-year-old physical training teacher at a civic-run school has been arrested by Bhoiwada police for allegedly molesting a 12-year-old girl in the art room.
Man duped of ₹6 L for rly job
A 25-year-old man from Wadala was cheated of Rs6 lakh with the promise of a job in the railways.
Requiem for ruined dreams
Several Bollywood biggies failed to rake in the moolah at the box office in 2024 leading to not just financial strain, but on relationships as well
SOURCE OF HAPPINESS
mool:kitchen&bar, restaurant in Fort, Mumbai, believes in going back to roots to give diners an experience to cherish
Hyundai Creta Electric Unveiled
The SUV joins the rapidly expanding EV segment with powerful features and cutting-edge technology
Cap-tivating winter trends
Stylish hats and caps to elevate your chilly-season fashion
Milestone for Tata Motors
Tata Motors reported total sales of 2,35,599 vehicles in both domestic and international markets during the third quarter of FY 2024-25.
Royal Enfield sees an uptick
Royal Enfield recorded a robust sales performance in December 2024, delivering 79,466 motorcycles, reflecting a 25% growth compared to the same period last year.
Beyond the barrel
Paul John, founder of the eponymous whisky brand, talks about his foray into the liquor industry and more
Village of Artists
Talking a walk through Raghurajpur for a peek into Odisha's artistic legacy
