Binge drinking Why are levels so high for British women?
The Guardian|November 11, 2023
British women are the biggest binge drinkers in the world, with more than a quarter regularly drinking more than six drinks at least once a month, according to a report released this week by the Organisation for Economic Co-operation and Development, which compared alcohol consumption across 33 countries.
Zoe Williams
Binge drinking Why are levels so high for British women?

While that figure is much higher for men -45% - it is still unmatched among female populations anywhere else in Europe or, so far as the study's authors can determine, anywhere in the world.

In the scramble to explain this, the following ideas have been floated, mainly by the Daily Mail: British women are uniquely susceptible to marketing including, but not limited to, pink drinks, supermarket offers, bottomless brunches and pubs that are nice.

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