Serial returners account for 11% of shoppers, but are on course to account for almost a quarter of the £27bn forecast returns this year, according to the report by the return logistics company ZigZag and the research firm Retail Economics.
Serial and slow returners, who are considered to be more impulsive shoppers, often making returns out of buyer's remorse, account for almost half of total returns.
The surge in online sales has become a costly headache for retailers, and delays in goods being returned can also make it difficult for them to manage stock levels.
This story is from the October 21, 2024 edition of The Guardian.
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This story is from the October 21, 2024 edition of The Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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