I've recently owned a Jaguar iPace. A really good car, but it didn't make me smile. And that's what I want from a car; Jaguar knows that too. If Jaguar's intention was to guarantee attention on the launch, then they certainly achieved it. There was a proper buzz waiting for the reveal and I know some of the guests were desperately hoping for the unveiling of some hideous monstrosity. Of course it wasn't hideous, but it is seriously different. It's much bigger, bolder and more disruptive than I imagined. It will turn heads. Not everyone will like it, but I say thank God for that. Inspector Morse wouldn't go near it, but if his grandson has just launched a cybersecurity startup then he might.
Ginny Buckley Founder of the British EV-buying website Electrifying.com
This story is from the December 04, 2024 edition of The Guardian.
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This story is from the December 04, 2024 edition of The Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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