The 4,478-metre-high (14,690ft) mountain, the nearly symmetrical pyramidal peak of which mirrors the shape of the almond-and-honey-laced chocolate bar, will be replaced with a more generic Alpine summit, said the confectionery brand’s US owner, Mondelēz.
“The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic,” a Mondelēz spokesperson told the Aargauer Zeitung newspaper. Toblerone packaging will now read “established in Switzerland”, rather than “of Switzerland”.
This story is from the March 06, 2023 edition of The Guardian.
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This story is from the March 06, 2023 edition of The Guardian.
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