Find your demographic
"Depop tends to appeal more to generation Z, so it doesn't really suit the pieces I'm selling, while Vinted has a wide range of buyers of all ages," says Becky Barnes, a sustainable stylist. "One of my most successful places for selling shoes and clothes is the local community Facebook page. As a seller, it's easier because you don't have to send things - people almost always want to collect."
Provide clear photos
Whether you show an item on a hanger, or post pictures of you wearing the garment, try to get a selection of clear photos from different angles, with closeups of the fabric.
Take them in lighting that shows them as they really are Natacha Blanchard from Vinted recommends putting clothes against a white background.
Kirsty Keoghan, global general manager of fashion at eBay, says people selling items on the site can use its background removal tool to create a more attractive image, and its AI-powered listing tool to help with descriptions.
Be descriptive and honest
Use more keywords than you think you need - this will help buyers find your items when they search.
Blanchard says: "Sometimes the colour does not appear in the photo as it does in real life, so I always pay attention to that." If it is not possible to take photos in good lighting, she will point out on the description that the shade is lighter or darker than it looks.
Always be clear about sizing, too. If something comes up smaller or larger than you would expect, mention it. "Include your basic measurements - height, bust, waist and hips - so people can tell if something will fit," says Barnes.
This story is from the June 22, 2024 edition of The Guardian.
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This story is from the June 22, 2024 edition of The Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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