The accessory has been a regular sighting at Swift's concerts - even the former Liverpool manager Jürgen Klopp wore one to see her in June. But it is a trend that goes beyond the might of Swift.
Cowboy hats have been spotted at Copenhagen fashion week and at the Olympics, worn by the long jumper Tara Davis-Woodhall.
The Beyoncé effect is also at play. The singer wore one on the front of her country album Cowboy Carter, released in March. In response, searches for "cowboy hat" increased by 250% on the John Lewis website.
This story is from the August 24, 2024 edition of The Guardian.
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This story is from the August 24, 2024 edition of The Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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