His van is a sensation on TikTok and he has seen people travel from all over the world to try his food -jacket potatoes with toppings such as butter, cheese and beans although he isn't quite sure why.
Newman joins the likes of Binley Mega Chippy, Get Baked and Wakey Wines as one of a number of businesses to have seen a huge influx of customers in recent years after going viral on social media.
"It's a tough one to say why everyone is coming. I'm under no illusion that what we do, you can get anywhere. I'm just very good at shouting about it," said the 39-year-old, while serving about 100 customers who had flocked for a spud at 11 am on a Monday.
As he talked, a teenager came up and asked if he could record Newman giving a "shout-out" to his group chat, quickly followed by a man asking if he could record a quick hello for his son. Are people coming to Tamworth for him or the potatoes? "I think probably a bit of both," he said. "Customer service is just as important to me as the product that we sell."
This story is from the February 24, 2024 edition of The Guardian.
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This story is from the February 24, 2024 edition of The Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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