The advertising campaign for the retro SL72s trainer has been criticised for referencing the 1972 games, where 11 Israeli athletes and one German police officer were killed in an attack by a Palestinian militant group called Black September.
Hadid, who is half-Palestinian and half-Dutch and has been vocal in her support of Palestine throughout Israel’s war on the region, said in a statement: “I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign.”
The American Jewish Committee criticised adidas for picking what they called a “vocal anti-Israel model” to “recall this dark Olympics”. The organisation said the decision was either “a massive oversight or intentionally inflammatory” but said “neither is acceptable”.
“We call on adidas to address this egregious error,” it said.
Adidas issued an apology last week, saying it was “revising” its campaign with Hadid.
Hadid said in a statement shared on Monday evening that she would “never knowingly engage with any art or work that is linked to a horrific tragedy of any kind”.
This story is from the July 31, 2024 edition of The Independent.
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This story is from the July 31, 2024 edition of The Independent.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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