There will be six different types of voter at the forthcoming general election, according to new analysis by a leading pollster.
The National Centre for Social Research (NatCen) has identified six distinct categories of UK voter, based on responses to 12 questions put to the public. The groups have shared characteristics, such as gender or social class, and align on key political issues such as the economy or immigration.
The underlying data is taken from the British Social Attitudes (BSA) survey, the latest iteration of which will be released in full next week.
Professor Sir John Curtice, senior research fellow at NatCen and professor of politics at Strathclyde University, said: “Much of the commentary on the election focuses on questions of performance. But elections are also influenced by voters’ values and their perceptions of politics and politicians.
This story is from the June 05, 2024 edition of The Independent.
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This story is from the June 05, 2024 edition of The Independent.
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