![PERILS OF THE AI REIGN](https://cdn.magzter.com/1574835453/1719610540/articles/FeHKkW1fJ1719629737170/PERILS-OF-THE-AI-REIGN.jpg)
Its name is supposed to mean "she who has a thousand husbands". I can't help but squirm with disgust at what must have gone through the head of Rahul Choudhry, the creator of an Artificial Intelligence model named Zara Shatavari, when he bestowed this moniker on his creation.
Zara Shatavari will represent India in the world's first AI beauty pageant, organised by the social media platform Fanvue. The pageant has a USD 20,000 prize and "contestants" will be judged for their "impact" as influencers and models, on three criteria: beauty, tech proficiency, and social influence.
The scare quotes are all mine. Take a second to take it all in: entities that exist only digitally will be assessed and rewarded as if they are human. The panel of judges includes two people and two AI models.
Beauty pageants are problematic. Influencer culture is problematic. AI is problematic.
This story is from the June 29, 2024 edition of The Morning Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 29, 2024 edition of The Morning Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![The Northeast: Where Disparate Hopes Collided](https://reseuro.magzter.com/100x125/articles/20402/1753941/U1CTOHBJu1720053432427/crp_THE-NORTHEAST-WHERE-DISPARATE-HOPES-COLLIDED.jpg)
The Northeast: Where Disparate Hopes Collided
BJP's poll performance in Assam & Arunachal Pradesh cannot be attributed to the same reason. Similarly, Congress victories in Nagaland & Manipur were driven by different passions
![Ruud Out In Round 2, Alcaraz, Gauff Advance On Rain-Hit Day](https://reseuro.magzter.com/100x125/articles/20402/1753941/M6oEvyQBR1720056673351/crp_RUUD-OUT-IN-ROUND-2-ALCARAZ-GAUFF-ADVANCE-ON-RAINHIT-DAY.jpg)
Ruud Out In Round 2, Alcaraz, Gauff Advance On Rain-Hit Day
CARLOS Alcaraz raced into the Wimbledon third round on Wednesday to set up a mouthwatering duel with fellow crowd-pleaser Frances Tiafoe as Japanese superstar Naomi Osaka returned to Centre Court for the first time in five years.
![Kamala Better Placed To Win Than Biden: CNN Poll](https://reseuro.magzter.com/100x125/articles/20402/1753941/SWzXX9pyZ1720055181422/crp_KAMALA-BETTER-PLACED-TO-WIN-THAN-BIDEN-CNN-POLL.jpg)
Kamala Better Placed To Win Than Biden: CNN Poll
Trump is ahead in poll and Harris is within striking distance of him
![Judicial Probe Into Hathras Stampede](https://reseuro.magzter.com/100x125/articles/20402/1753941/4zTFL2g1q1720051157776/crp_JUDICIAL-PROBE-INTO-HATHRAS-STAMPEDE.jpg)
Judicial Probe Into Hathras Stampede
Ex-Allahabad HC judge Brijesh Srivastava to head 3-member panel, submit report in 2 months; Yogi flags conspiracy angle
![Govt Committed To Amaravati, Naidu Says In White Paper](https://reseuro.magzter.com/100x125/articles/20402/1753941/gVjhLgSu11720057989620/crp_GOVT-COMMITTED-TO-AMARAVATI-NAIDU-SAYS-IN-WHITE-PAPER.jpg)
Govt Committed To Amaravati, Naidu Says In White Paper
THE TDP-led NDA government in the state is committed to rise to the challenge of building Amaravati, regain the trust of investors and clear legal hurdles in establishing the capital city, Chief Minister N Chandrababu Naidu asserted as he released the white paper on Amaravati on Wednesday.
![Challenges In Making Indian Finance Climate-Resilient](https://reseuro.magzter.com/100x125/articles/20402/1753941/RH_aXyJFy1720053798933/crp_CHALLENGES-IN-MAKING-INDIAN-FINANCE-CLIMATERESILIENT.jpg)
Challenges In Making Indian Finance Climate-Resilient
ALL parts of the economy, including the financial sector, are vulnerable to climate risks.
![Convince Farmers To Open Shambhu Border, Haryana Min Urges Centre](https://reseuro.magzter.com/100x125/articles/20402/1753941/bmgnNVIDU1720057698227/crp_CONVINCE-FARMERS-TO-OPEN-SHAMBHU-BORDER-HARYANA-MIN-URGES-CENTRE.jpg)
Convince Farmers To Open Shambhu Border, Haryana Min Urges Centre
HARYANA Minister Aseem Goel has urged Union Agriculture Minister Shivraj Singh Chouhan to convince the protesting farmers to open the Shambhu border near Ambala to alleviate the difficulties faced by the people.
!['Why should I quit', asks K'taka CM](https://reseuro.magzter.com/100x125/articles/20402/1753941/fnN0unE201720058431964/WHY-SHOULD-I-QUIT-ASKS-KTAKA-CM.jpg)
'Why should I quit', asks K'taka CM
Siddu rejects BJP demand over 'irregularities' in Mysuru Urban Development Authority sites
![BJP protests against Rahul Gandhi's remarks on 'Hindus' in Parliament](https://reseuro.magzter.com/100x125/articles/20402/1753941/sfmXSNPM41720057861919/BJP-PROTESTS-AGAINST-RAHUL-GANDHIS-REMARKS-ON-HINDUS-IN-PARLIAMENT.jpg)
BJP protests against Rahul Gandhi's remarks on 'Hindus' in Parliament
DELHI BJP leaders and workers on Wednesday staged a protest here over Congress leader Rahul Gandhi's remarks against the saffron party and sought an apology from him.
![Kejriwal's judicial custody extended](https://reseuro.magzter.com/100x125/articles/20402/1753941/cxSGCp31n1720057495373/KEJRIWALS-JUDICIAL-CUSTODY-EXTENDED.jpg)
Kejriwal's judicial custody extended
CM will remain in Tihar jail till July 12; custody of Sisodia, Kavitha also extended till July 25