Tailormade global trends for Indian skin

Indian skin is unique and requires specific skincare routines due to its ability to protect itself from sunlight and its higher sebum production, further boosted by India's tropical location.

- CHAKRAVORTY

It protects itself from sunlight. Another key feature is the higher sebum production, further boosted by the tropical location of our country. CTM isn't particularly tailored to Indian skin, especially the redundant category of toner, which is practically useless. Toner contains active exfoliants that shouldn't be left on the skin and often includes astringent or alcohol-based ingredients, which are unnecessary especially when there's the opportunity to nourish the skin and deliver active ingredients using the moisturisation step. So, while cleansing and moisturising make sense, toner is redundant.