The SoftBank-backed ecommerce marketplace has witnessed a notable rise in demand for products aligned with Gen Z's (people born from 1997-2012) values.On Friday, Meesho in its 2024 Review announced that it recorded a 35% year-over-year order growth in 2024, driven by expanding consumption in small towns, Gen Z and Gen AI innovation.Among Gen Z shoppers, there has been an increase in orders for items such as glass sippers, reusable straws, makeup wipes, sneakers, and resistance bands.For about 75% of Gen Z shoppers, purchasing trendy or viral products is a way of expressing their individuality, and over half of these shoppers use the wishlist feature to save items they aspire to own, while many also monitor discounts closely, said Meesho, adding creators and influencers have further fuelled this trend as they help Gen Z discover new items.In FY24, its operating cash flow stood at ₹232 crore and its revenue from operations in the same period increased by 33%, and touched ₹7,615 crore. It reached about 175 million annual transacting users in 2024 and interestingly, half of the user base came from tier 4+ towns such as Naidupeta (Andhra Pradesh), Sherghati (Bihar), and Harapanahalli (Karnataka).

Gen Z accounts for one-third of Meesho's customer base

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.