<p>In an open letter on Friday, Prem Kumar said it was a constructive criticism made with an intention to improve the content of tele serials and not to deprive anyone of their bread and butter.</p><p>Prem Kumar said he believes in the freedom of expression of artists. Addressing members of ATMA (Association of Tele Serial Artists), which came out against him, Prem Kumar said his jibe was not aimed at any individual or association. He said he failed to understand why ATMA chose to target him. "The remark was made to mention only a few serials that were posing a threat to society's socio-cultural fabric. Serials play a crucial role in influencing the thoughts, creativity and intellect of people," said the letter.</p>

TV serial makers need to be more responsible

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