Aditya Birla Group enters jewellery business
The New Indian Express|July 27, 2024
ADITYA Birla Group Chairman Kumar Mangalam Birla, on Friday announced the launch of the Group's jewellery retail business, marking the Group's foray into .6.7 lakh crore Indian jewellery market.
ARSHAD KHAN
Aditya Birla Group enters jewellery business

The business, launched under the brand Indriya, aims to secure a position among India's top three jewellery retailers over the next five years. This ambitious venture is backed by an investment of 5,000 crore.

Birla will now be competing in a market that has a strong presence of other conglomerates such as Tata Group-owned Tanishq and Reliance Jewels. The other big players in the organized market are Kalyan Jewellers, Malabar Gold, Joyalukkas Jewellers and Senco Gold.

この記事は The New Indian Express の July 27, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は The New Indian Express の July 27, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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