The official broadcaster of the league has decided to telecast it on their 15 linear channels, of which about five or six are from the southern part of the country. In a conversation with this daily on Friday, Ashish Sehgal, Head of the Integrated Advertisement Revenue, Zee Entertainment Enterprises Ltd, said that South India becomes prominent in their strategy with the linear television viewership the region boasts.
He also gives insight into how TV viewership is still the medium of choice in South India.
This story is from the November 09, 2024 edition of The New Indian Express.
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This story is from the November 09, 2024 edition of The New Indian Express.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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