The official broadcaster of the league has decided to telecast it on their 15 linear channels, of which about five or six are from the southern part of the country. In a conversation with this daily on Friday, Ashish Sehgal, Head of the Integrated Advertisement Revenue, Zee Entertainment Enterprises Ltd, said that South India becomes prominent in their strategy with the linear television viewership the region boasts.
He also gives insight into how TV viewership is still the medium of choice in South India.
This story is from the November 09, 2024 edition of The New Indian Express.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 09, 2024 edition of The New Indian Express.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Benedict Cumberbatch, Rosamund Pike to team up
DIRECTOR Guy Ritchie has brought on board actors Benedict Cumberbatch, Rosamund Pike, and Anthony Hopkins for his upcoming film Wife and Dog.
'I hate the pan-Indian tag'
Dulquer Salmaan opens up about playing a grey character in Lucky Baskhar, having a foot in multiple language film industries, doing one period film after another, and more
Vicky Kaushal to play Lord Parashurama in Mahavatar
On Wednesday, it was announced that Vicky Kaushal will be essaying the role of Lord Chiranjeevi Parashurama in Amar Kaushik's next, titled Mahavatar.
Rising nitrous oxide emissions threaten climate goals, ozone recovery
A new Global Nitrous Oxide Assessment, launched at the UN Climate Change Conference in Baku (COP29), Azerbaijan, on Wednesday has come out with alarming findings about the impact of nitrous oxide (NO) on climate change and the ozone layer.
TO BRINGA ROBOT TO LIFE
Prashanth Cavale, one of the lead animators behind The Wild Robot, discusses the process of animating Roz, Fink, and the other animals, the changing role of animators with the rise of AI, the scope of animation in India, and more
LUPITA NYONG'O TO STAR IN CHRISTOPHER NOLAN FILM
SCAR-winning actor Lupita Nyong'o is all set to star in Christopher Nolan's upcoming project for Universal Pictures.
KARGIL CHRONICLES!
The region nestled in the mesmerising union territory of Ladakh offers more than just war stories
launches ecotourism in tiger reserves
The new ecotourism developments in UP's tiger reserves present an ongoing tension between boosting regional tourism and adhering to NTCA's conservation-focused directives.
Junior doctor, female guard attacked at Indore hospital
A resident junior doctor and a female security guard were attacked by attendants of a minor patient at a hospital in Indore late on Tuesday night.
Designated captain of U19 Hyd team, 5 others banned for age fraud
COMPLAINTS, forged birth certificates and investigation by police leading to suspension of six players from a team once again exposed the murky world of cricket in the country.
