Cracker powerhouse Sivakasi fails to fire this year
The New Indian Express|October 26, 2024
Though Deepavali is around the corner, cracker shop owners in Sivakasi and surrounding areas are facing a decline in sales due to the cropping up of thousands of outlets against the usual few hundreds and a preference for online shopping.
Cracker powerhouse Sivakasi fails to fire this year

However, the shift towards online cracker sales (which is banned by the Supreme Court) has made several people fall prey to fraudsters, who pose as Sivakasi-based outlets and operate at very low prices.

Sources said that with over 2,500 retail cracker shops in Virudhunagar district, shop owners have been gearing up for cracker sales since Ayudha Pooja (October 11). However, customer turnout did not increase as expected, which is not the usual case during Deepavali season.

The counters at the shops remain deserted without customers anywhere in sight.

This story is from the October 26, 2024 edition of The New Indian Express.

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This story is from the October 26, 2024 edition of The New Indian Express.

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