He says despite regulatory challenges, Indian liquor companies have proved they can compete on quality.
In an interaction with TNIE, John said free trade agreements with European countries will have some impact on Indian liquor manufacturers, but he would rather fight in the market based on quality than being protected with some kind of tax barriers.
This story is from the November 11, 2024 edition of The New Indian Express.
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This story is from the November 11, 2024 edition of The New Indian Express.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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