EARLIER this year, a Jefferies Note research had revealed that the Indian Premier League (IPL), one of the flagship properties of the Board of Control for Cricket in India (BCCI), was now duking it out with the big boys in terms of values. Purely on a permatch basis, Jefferies had estimated that each and every IPL game was worth north $15.5mn; putting it in second place behind the National Football League (NFL) in the US but well clear of the likes of the Premier League in the UK and the likes of the National Basketball Association (NBA) and Major League Baseball (MLB).
It kind of confirmed the rapid overall media rights deal the IPL had enjoyed since 2008, the inaugural edition of the league. To give a sense of perspective, for the first 10 years, the league’s media rights had, on average, sold for just over ? 8000 cr for a 10-year cycle. The latest media rights deal was worth ₹48,390 cr for five years. A manifold growth.
However, that’s just one part of the story. While the league has enjoyed outstanding growth from a media rights point of view, an under-rated success story because the league began at the height of the global financial crisis in 2008 and continued to grow even during a pandemic, the same cannot be held for player salaries.
Denne historien er fra September 13, 2024-utgaven av The New Indian Express.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September 13, 2024-utgaven av The New Indian Express.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Kadhalikka Neramillai gets a release date
JAYAM Ravi's upcoming romantic film Kadhalikka Neramillai, directed by Kiruthiga Udhayanidhi, will hit theatres on January 14 as a Pongal release, the makers announced on New Year's Day.
CAMOUFLAGED CRIMES
For months, the public impression of the actor Blake Lively was not favorable at all.
A multi-hued New Year
The first month of every new year is like that fresh pack of Complan or Boost that promises everything you ever need—memory, health, clinically proven stamina, and ample vigour.
Discovering Games at the Most Unexpected Places
My journey to understand more about games has taken me to the strangest places, among them Jawaharlal Nehru University (JNU) in Delhi.
PANTONE'S PICK: CHIC OR CHEEKY?
EVERY year, Pantone crowns a new colour, sparking debates that rival the Met Gala red carpet.
Margazhi moves on timeless tunes
SIXTY-odd pairs of eyes faced the stage at Bharatiya Vidya Bhavan on Friday, waiting for the curtain to rise. A kid wearing an orange kurta and white pyjama excitedly told his friend, \"I am excited for my mother's performance.\"
BRIDGING CULTURES, BREAKING BOUNDARIES
WHAT does it take to carry centuries-old tradition in a different world? For Bharatanatyam dancer and artist Anugraha Sridhar, the answer is in blending cultural authenticity with contemporary relevance.
Bumrah overload biggest concern
India's strategy to have more all-rounders in the playing XI for batting depth seems to have increased workload of frontline pacers
Indian boxing in the mud, ex-pros seek system overhaul
NO sport had seen such a slump like boxing last year.
Vaishali clinches bronze in World Blitz
INDIA'S R Vaishali clinched a bronze in the women's section of the World Blitz Championship, capping another strong performance by the country's chess players after stalwart Koneru Humpy's title-winning show in the rapid event here.
