THIS DIWALI, SECURE YOUR FAMILY'S FUTURE

AS one with an avid interest in Investor Psychology, it is interesting to note that even those that plan things meticulously, often fail to plan for the only thing that is inevitable (death) after one is born in this world. Leave alone a clear cut Will that details the assets they hold and whom they wish to bequeath it to, most do not even have any Life Insurance.

- ASHOK KUMAR

Those who have it, rarely bother to top-up their cover, thus allowing time to render their initial cover insignificant.

As it is, Life Insurance penetration in India is dismally low at less than 5% and what is more disappointing is that more than half among those, are under-insured. A primary reason for underinsurance among the few that have Life Insurance is the Indian obsession with deriving returns for any money expended. Many just cannot reconcile to the fact that after their term of Life Cover ends at a specified age, they will not get any pecuniary benefit or returns for the premium paid.