CHERY AUTO PHILIPPINES @ 5: REENTRY DONE RIGHT

When Chery Auto, a prominent Chinese automotive brand, re-entered the Philippine market under the stewardship of United Asia Automotive Group, Inc. (UAAGI) in 2019, expectations were cautiously optimistic.

- By JACOB OLIVA

The brand, which had previously exited the country in 2013 due to market challenges, returned with a robust strategy.

Focused on innovation, customer-centric programs, and an aggressive lineup of vehicles, Chery has since established itself as a competitive player in the Philippine automotive landscape, bolstered by the reputation and renown of its current distributor.

CHERY'S GLOBAL EDGE IN DESIGN AND R&D

Established in 1997, Chery has consistently prioritized research and development (R&D) as the cornerstone of its success. The brand operates internationally renowned R&D facilities and collaborates with global automotive designers and engineers to push the boundaries of what vehicles can achieve.

This commitment to innovation is evident in the design philosophy that underpins Chery's lineup. According to the brand, its vehicles embody a blend of "Art in Motion" and cutting-edge craftsmanship. This philosophy results in automobiles that are not only visually striking but also aerodynamically efficient. Every curve, line, and feature of Chery's vehicles reflects meticulous attention to detail, delivering both beauty and function.

KEY HIGHLIGHTS OF CHERY'S DESIGN PHILOSOPHY INCLUDE:

Grille and Lighting: Inspired by the natural flow of light, Chery vehicles feature grilles and lighting systems that are as aesthetically pleasing as they are practical.

Dynamic Profiles: The vehicles' sleek silhouettes convey a sense of speed and elegance, even when stationary.

Luxurious Interiors: With premium materials and thoughtfully arranged elements, Chery's interiors offer a harmonious balance between comfort and technology.

This design philosophy has been seamlessly integrated into the vehicles that Chery reintroduced to the Philippines, ensuring they resonate with both form and function.