This rebranding includes the transformation of two iconic properties: Discovery Shores Boracay and Club Paradise Palawan, now known as Discovery Boracay and Discovery Coron, respectively.
These resorts, together with the newly established Discovery Samal, form a unified brand under Discovery Resorts.
TRADITION OF CONSISTENCY AND EXCELLENCE
Since its inception, DHC has been known for creating unforgettable vacations, combining the natural beauty of the Philippines with top-notch services and amenities.
The launch of Discovery Resorts reinforces the company's commitment to showcasing local culture and delivering authentic Filipino hospitality.
This strategic rebranding ensures consistency across all properties while upholding the high standards that have distinguished Discovery in the luxury hospitality industry.
At the core of this transformation is DHC's hallmark "Service That's All Heart," which has been key to its success.
This story is from the November 13, 2024 edition of The Philippine Star.
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This story is from the November 13, 2024 edition of The Philippine Star.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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