Emirates launches retail store concept in Manila

Emirates is reinforcing its presence in the Philippines by investing in a retail store to serve its customers better.

- By RICHMOND MERCURIO

Emirates inaugurated on Wednesday its first Emirates World retail store concept in Southeast Asia located in Bonifacio Global City.

The 221-square meter retail store marks a significant step in the airline's commitment to the Philippines by redefining the travel retail experience for travelers.

"This is something that is an important component of our being closer to our customers as part of enriching the experience that we offer," Emirates deputy president and chief commercial officer Adnan Kazim said.

"We believe that the Philippines do like to be engaged more face-to-face with our agents and our staff. By having that in mind, the Emirates World will bring that sort of experience and that emotion that will enrich our level of customer offering," he said.