Hotel developers urged: Explore partnerships with foreign brands
The Philippine Star|December 01, 2024
Local hotel developers should explore further partnerships with foreign brands amid the expected resurgence of the country's tourism industry, according to a professional services and investment management firm.
By CATHERINE TALAVERA

In its latest market intelligence report, Colliers Philippines said the hospitality sector would continue to benefit from the tourism segment's rebound and the modernization of the country's airports.

"The improving tourism infrastructure across the country should provide opportunities for developers to expand their leisure footprint in key tourist destinations and support the Department of Tourism's goal of attracting 12 million international tourists by 2028," Colliers said.

Colliers recommends that local hotel developers further explore partnership with foreign brands.

"Outside Metro Manila, we see the opening of more foreign-branded hotels in major tourist destinations such as Cebu, Pampanga, Subic, Bohol and Cagayan de Oro," it added.

This story is from the December 01, 2024 edition of The Philippine Star.

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This story is from the December 01, 2024 edition of The Philippine Star.

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