Did you know that iPhone owners are keeping their phones the longest? According to a study by Consumer Intelligence Research Partners (CIRP), they are often trading in their old devices—typically an iPhone, too—to upgrade rather than disposing of them, highlighting a shift toward more sustainable and financially savvy phone ownership. It's a testament to the iPhone's enduring appeal, and the latest iPhone 16 is no exception.
In the Philippines, Globe helped pave the way for this shift. "Globe was the first telco to launch the iPhone in the Philippines in 2008," says Eric Tanbauco, head of Globe's Consumer Mobile Business. Since then, Globe has released plans to make the switch and upgrade easier and more cost-effective.
This story is from the October 27, 2024 edition of The Philippine Star.
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This story is from the October 27, 2024 edition of The Philippine Star.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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