A Few days before Christmas, Nissan, Honda, and Mitsubishi announced that they are in discussions to form a joint holding company, signaling a potential shake-up in the global automotive industry. During a joint press conference, the CEOs of these automakers signed a formal Memorandum of Understanding (MOU) and shared preliminary details of the merger talks, focusing primarily on Honda and Nissan. Mitsubishi's involvement appears limited for now, raising questions about its future role.
The primary objective of the merger is cost efficiency. Shared production lines and standardized platforms are expected to lower development expenses and accelerate time-to-market for new models. The companies also plan to integrate their sales finance operations to improve efficiency and leverage their collective purchasing power to reduce costs further.
A significant focus is on attracting top engineering talent, particularly in electrification. Both companies are committed to advancing software-defined vehicles, hinting that future models will share technological frameworks. This synergy is seen as essential for competing in the evolving automotive landscape.
This story is from the December 25, 2024 edition of The Philippine Star.
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This story is from the December 25, 2024 edition of The Philippine Star.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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