Thrift banks poised for growth
The Philippine Star|July 28, 2024
Amid the changing landscape of the country’s banking sector, thrift banks are emerging as key players poised for significant growth as they capitalize on market opportunities and cater to the credit demand of households and small businesses.
KEISHA TA-ASAN
Thrift banks poised for growth

Chamber of Thrift Banks (CTB) president Cecilio “Paul” San Pedro said these mid-sized banks are adapting swiftly to capitalize on new trends and technological advancements amid changing consumer behaviors.

“Our member-banks can look forward to a future full of growth opportunities,” San Pedro said. “By remaining adaptable to evolving customer needs and market trends, member-banks can position themselves for success in an increasingly dynamic and competitive banking landscape.”

According to the CTB chief, thrift banks can anticipate a range of growth opportunities that will shape their future prospects and ambitions.

First and foremost, the ongoing digital transformation within the banking sector presents significant avenues for expansion. Memberbanks can improve their digital platforms, develop user-friendly mobile apps and implement innovative digital solutions to cater to customers’ changing preferences.

Collaboration with fintech companies also emerges as a strategic pathway to growth. By partnering with fintech startups, memberbanks can harness advanced technologies to enhance service delivery, streamline internal operations and introduce innovative financial solutions that meet the diverse needs of their customer base.

Another key opportunity is focusing on supporting small and medium-sized enterprises (SMEs). Member-banks can focus on offering specialized financial services such as tailored lending products, advisory services, and digital tools aimed at fostering the growth and success of SMEs, a crucial segment in the economy.

The rising emphasis on sustainability also provides member-banks with opportunities to develop green financing options, socially responsible investment products as well as initiatives aligned with environmental and ethical considerations, catering to an increasingly eco-conscious customer base.

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