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MLMML crosses 2 lakh sales, curates unique loyalty programme for customers
The Statesman
|November 08, 2024
Mahindra Last Mile Mobility Limited (MLMML), an arm of Mahindra & Mahindra Limited (M&M), has now come up with a new Loyalty Programme, UDAY NXT, for its customers, following crossing the landmark of 2 lakh commercial vehicles sales.
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Those who buy a new MLMML vehicle now will get Rs 20 lakh driver accidental insurance cover, along with career counselling for customers' kids, business/finance counselling and more. This programme has been carefully curated taking into account customer needs and feedback. MLMML, in fact, was the first automobile manufacturer to introduce the highly-lauded UDAY programme to support customers.
This story is from the November 08, 2024 edition of The Statesman.
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