In 2022, the league opened an office in Singapore, adding to the ones in Manila, Mumbai, Shanghai, Beijing and Hong Kong.
Since 2007, the NBA has also organised Jr NBA, a global youth basketball programme for boys and girls across the region.
And the duo hope the league can continue viewing Asia as part of its expansion plans.
They are in Singapore as part of the ongoing Sept 12-15 Fiba Intercontinental Cup (ICC) and are also conducting clinics for youth and academies.
Hardaway, known as the "Crossover King" from his playing time at clubs such as the Golden State Warriors, told The Straits Times on Sept 13: "Asian fans love the NBA. A lot of Asians love basketball, they eat, sleep and drink basketball over here, and that's great.
"That's why we like coming over here, talking to and interacting with you all, signing autographs, playing a little basketball, because we appreciate you all.
This story is from the September 14, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 14, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
HORSEBACK FISHING ALIVE IN BELGIUM
A fisherman on horseback drags his net in the sea to catch grey shrimp in Oostduinkerke in Belgium in October.
K-pop star Jessi cleared of charges in case of fan assault
South Korea-based American singer-rapper Jessi has been cleared of all charges in the case of a fan assault that took place in front of her.
S'pore movies Wonderland and A Year Of No Significance selected for China film festival
Two made-in-Singapore movies have been selected to take part in the China Golden Rooster & Hundred Flowers Film Festival.
JJ Lin's concert tour to return to Singapore in December
Home-grown Mandopop star JJ Lin is set to return to Singapore's National Stadium on Dec 28 and 29 for the second leg of his JJ20 World Tour.
Three charged in Liam Payne's death
Three people have been charged in relation to One Direction singer Liam Payne's death in a fall from his Buenos Aires hotel balcony in October, the Argentine authorities said on Nov 7.
Looks like a lion, purrs like a pussycat
The two-door Mercedes-AMG CLE53 appears stout and aggressive, but is a friendly and easy-to-drive car
Dramatic electric roadster bolsters MG's street cred
The Cyberster is a two-seater convertible that mixes brawn and beauty as well as value and efficiency
V12 performance and looks define new Aston Martin Vanquish
After a six-year hiatus, the Aston Martin Vanquish returns as a meaner and bigger grand tourer.
Lively and sublime all-French concert by Red Dot Baroque
The Tastes Reunited comes from the French phrase Les Gouts-reunis coined by Baroque composer Francois Couperin, referring to a glorious unification of Italian virtuosity and dramatics with French elegance and restraint in musical performance.
Golden age for parks in America
Cities are sprucing up waterfronts, transforming abandoned industrial sites and bringing green space to neighbourhoods
