Dongfeng thinks out of Box to tap girl power
The Straits Times|December 07, 2024
One look at the Dongfeng Box is all it takes to get me in touch with, dare I say, my feminine side.
Christopher Tan
Dongfeng thinks out of Box to tap girl power

The Volkswagen Polo-sized hatch is such a cutie, you want to pinch it. Check out its cuddly curves, almond-shaped eyes and pastel paintwork. This one here is in a shade called Aurora Purple - a gorgeous hue contrasted with a white roof and white wing mirrors.

If that is not adorable enough, step inside. Purple reigns here too. And, look, the entire interior is lined with a satiny, quilted upholstery. Like a classic Chanel handbag. So cute.

There is more. The glove compartment has handbag straps and opens like a jewellery box.

Everything in the cabin seems to be styled like a fashion accessory, such as the door handles, air-conditioning vents, wireless-phone charging cradle and a chic two-spoke steering wheel with widgets. The infotainment touchscreen's home page displays a picture of a cosy living room with a cat on a couch and a list of airy-fairy captions you can select.

To carry the analogy further, at the risk of offending, this sweetie pie gets plenty of attention on the road. I reckon it turns more heads than cars thrice its price. Costing less than $150,000 if all discounts are applicable, this designer handbag on wheels is one of the least expensive cars in town.

It also gets attention from a soothing, but rather loud, musical tune which accompanies its proximity-triggered door lock/unlock functions.

This story is from the December 07, 2024 edition of The Straits Times.

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This story is from the December 07, 2024 edition of The Straits Times.

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