When South Korea's Gentle Monster teamed up with K-pop star Jennie from girl group Blackpink to launch a customizable eyewear collection featuring playful, detachable charms in April, the response was nothing short of electric.
Despite the premium price tag (the collection's most expensive product, the Barrette sunglasses, retailed for $520), the line triggered a shopping frenzy, with selected models selling out in Singapore in just a day. Subsequent models released here also quickly vanished from online and in-store shelves.
Yet, beyond the buzz of its high-profile partnership, what Gentle Monster did was not new. Fashion brands have long embraced personalization, offering simple customization options.
Since 2018, American label Polo Ralph Lauren has allowed adults and children in Singapore to add little touches to its classic items. For online purchases starting at $179, shoppers can customize polos with embroidered initials or add custom patches to baseball caps.
This story is from the October 25, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 25, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
COFFEE AND A LOOK AT NORTH KOREA
For anyone curious about civilian life in North Korea, Starbucks is offering its customers in the south a peek into the world's most reclusive country while sipping a favourite brew.
Shaw Theatres to close cinema at The Seletar Mall
Shaw Theatres will close its cineplex at The Seletar Mall on Dec 15, it announced via a press statement on Dec 2.
Conservationist Robert Irwin pays tribute to late father as he turns 21
Australian conservationist, TV personality and wildlife photographer Robert Irwin marked his 21st birthday on Dec 1 with a touching tribute to his late father Steve Irwin.
KRU first Malaysian act to use AI for music video
Malaysian music group KRU have unveiled Voodoo, the first single and music video from their upcoming album Kaset.
Titoudao actress Koe Yeet is engaged
Wedding bells are set to ring for Malaysian actress Koe Yeet.
Moana 2 sails to $495m debut at global box office
LOS ANGELES - Walt Disney's animated musical Moana 2 debuted with an estimated US$368 million (S$495 million) in global ticket sales through Dec 1, and combined with Wicked and Gladiator II to deliver the biggest Thanksgiving weekend in American and Canadian box-office history.
The road ahead for S'pore tourism
Singapore Tourism Board chief weighs in on upcoming attractions, staying competitive and creating value for tourists
Beyond the Angkor Wat
From lotus farms to a colourful circus, Cambodia's Siem Reap is a city with much to offer
In chess, a fan and a legend get to meet on a board
It's Saturday afternoon and John Chan, 32, is possibly in a joyous daze.
LIONESSES' LAST CHANCE
They must win third-place play-off to qualify for AFF Women's C'ship
