DayAway is the first digital membership programme in Singapore that unlocks luxury experiences and special privileges in top hotels, spas and private members' clubs previously inaccessible to those who prefer walk-in, à la carte arrangements.
Ms Martha Waslen (above right) founded DayAway in 2021, initially for booking day-time experiences at luxury hotels here.
The Singapore-based American tech entrepreneur has since reimagined DayAway as a public platform to access luxury experiences and privileges curated by the world's biggest hospitality brands, such as InterContinental Hotels & Resorts and Mandarin Oriental Hotel Group.
Her concept won the 2021 Skift Idea Award for Tech and Innovation in its first year of operation. The global accolade is billed as one of the most coveted awards for brands and businesses redefining the future of travel.
Unlike most room-booking apps, DayAway has a local presence for members who have queries or need to check their booking status.
"DayAway has a dedicated Singapore concierge team who can be reached via phone or e-mail to extend 24/7 support," says Ms Waslen.
In December 2022, DayAway evolved into a members-only global marketplace.
One of its top offerings, the DayAway Jetsetter membership, appeals to global travellers who prioritise luxury stays in leading hotels in Singapore and around the world, enjoying preferential rates and perks such as upgrades and discounts.
It offers packages from top-tier hotels such as Raffles Singapore and Mandarin Oriental Singapore, as well as food-and-beverage experiences in restaurants and popular watering holes.
This story is from the October 26, 2024 edition of The Straits Times.
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This story is from the October 26, 2024 edition of The Straits Times.
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