Locals riled by foreign-language signs and menus in S. Korea
The Straits Times|October 11, 2023
Signboards that are not written in Hangul, or Korean alphabet, are considered illegal
Locals riled by foreign-language signs and menus in S. Korea

South Koreans have noticed a change in their country in recent years: More signboards and restaurant menus are being written in foreign languages.

This has left some of them frustrated, reported local media recently.

A 35-year-old office worker in Seoul, known only as Kim, made a reservation last week at a Japanese restaurant, which had a Korean name online, The Korea Times reported.

But he could not find the restaurant when he arrived at the location as the signboard was in Japanese.

"I had to call the restaurant after going around the block several times because I couldn't find it," Mr Kim told the daily.

In a building in the Apgujeong ward of Gangnam district, most signs were written in English, noted the Korea JoongAng Daily.

A sign in the basement, which has a shopping area and is connected to the Apgujeong subway station, has the English word "Retail" and a symbol of a train.

The report said that seven out of eight cafes in the same alley as the building put up signs in English only.

This story is from the October 11, 2023 edition of The Straits Times.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the October 11, 2023 edition of The Straits Times.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM THE STRAITS TIMESView All
Ex-TV chef Lisa Fong hospitalised for 20 days
The Straits Times

Ex-TV chef Lisa Fong hospitalised for 20 days

Former celebrity chef Lisa Fong, who is also known as Fang Tai, was hospitalised for 20 days in May for urethritis and pneumonia.

time-read
3 mins  |
July 03, 2024
RONALDO LOSING HIS BATTLE WITH TIME
The Straits Times

RONALDO LOSING HIS BATTLE WITH TIME

Frustration in Frankfurt for tearful Portugal captain, 39, after struggling against Slovenia

time-read
3 mins  |
July 03, 2024
SHIELD ATHLETES WHO SPEAK OUT
The Straits Times

SHIELD ATHLETES WHO SPEAK OUT

UN human rights chief says there must be protection for them with no fear of reprisals

time-read
3 mins  |
July 03, 2024
THIRD-TIME LUCKY FOR GOLDEN MONKEY?
The Straits Times

THIRD-TIME LUCKY FOR GOLDEN MONKEY?

Kranji Stakes A test to prep Fitzsimmons’ galloper for another tilt at Lion City Cup

time-read
3 mins  |
July 03, 2024
Electronics shines as non-electronics expansion weakens
The Straits Times

Electronics shines as non-electronics expansion weakens

Shipment challenges for broader manufacturing sector raise concern

time-read
2 mins  |
July 03, 2024
The Straits Times

STI up 0.9% with banks leading uptick, while region closes mixed

DBS and OCBC are the two biggest gainers on index | Across broader market, losers outnumber gainers 302 to 268 | Nikkei 225 and Hang Seng up, but Kospi down and KLCI flat

time-read
1 min  |
July 03, 2024
Tesla beats estimates with less drastic drop in Q2 EV sales
The Straits Times

Tesla beats estimates with less drastic drop in Q2 EV sales

Tesla has reported its second consecutive drop in quarterly deliveries, even though chief executive Elon Musk took measures to stem the decline.

time-read
1 min  |
July 03, 2024
The Straits Times

Leong Mun Wai retracts statement that questioned Speaker's fairness

NCMP had said in a podcast he was one of the last to be called’ by Speaker for questions

time-read
3 mins  |
July 03, 2024
Tackling low breast cancer screening rates for Malay women
The Straits Times

Tackling low breast cancer screening rates for Malay women

New report’s suggestions include organising culturally sensitive workshops

time-read
4 mins  |
July 03, 2024
Thousands flee their homes as Israeli forces bomb southern Gaza
The Straits Times

Thousands flee their homes as Israeli forces bomb southern Gaza

Israeli military says it hit targets like weapon storage facilities and operational centres

time-read
3 mins  |
July 03, 2024