A new store by Louis Vuitton is opening near a stretch of Manhattan known as Billionaires' Row. It is built to last for only a couple of years while the company renovates its flagship across the street.
Customers are greeted with a towering installation in the store's atrium, designed by Shohei Shigematsu, an architect at the Office for Metropolitan Architecture firm.
Four sculptural pillars of stacked LV trunks climb towards the roughly 15m ceiling, reminiscent of a game of Tetris.
"Stepping into a Louis Vuitton store is about embarking on a journey," LV chief executive Pietro Beccari said in an e-mail.
During his tenure, LV has aggressively continued to position itself as a cultural brand.
Mr Beccari featured tennis legends Roger Federer and Rafael Nadal hiking in Italy's Dolomites for an advertising campaign in 2024. In 2023, he appointed producer Pharrell Williams as LV's men's creative director.
The house has also expanded into the world of dining and hospitality.
This story is from the November 20, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 20, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Blackpink's Jennie to release debut studio album
Jennie, a member of K-pop girl group Blackpink, will release her first solo studio album in 2025.
Lord Of The Rings musical to make Asian premiere in Singapore
Middle-earth is making its way to Singapore.
Brave Lions Suffer Late Heartbreaks
Vietnam net twice in added time to take a 2-0 lead in Asean C'ship semi-final
Saka's absence a good challenge for us: Arteta
A buoyant Mikel Arteta had said that the English Premier League title race was \"on\", after Arsenal swept Crystal Palace aside 5-1 in their last league game before Christmas.
WOEFUL CITY VOW TO KEEP GOING
Guardiola’s men fail to beat Everton, with misfiring Haaland central to their struggles
With two tour wins, Matsuyama is Asia's shining golf star
As another year draws to a close, one thing remains certain – the sun always rises in the Far East with Japan truly basking in the glory of its most famous golfing son, Hideki Matsuyama.
Rybakina gaining insight from Ivanisevic
Former Wimbledon champion Elena Rybakina expressed confidence on Dec 26 that her new partnership with Novak Djokovic's former coach Goran Ivanisevic will pay dividends, starting at the mixed-team United Cup.
Djokovic Still Motivated To Win
Bid for historic 25th Major title keeps 37-year-old's fire burning as he begins season in Brisbane
Kohli under fire after clash with teen Konstas
Virat Kohli's conduct came under the microscope in the Boxing Day Test, after a clash of shoulders with teen debutant Sam Konstas but the incident did little to knock the Australian wonder boy off his stride.
LawConnect lead, Comanche out with broken main sail
Favourite Master Lock Comanche were forced to retire from the 79th running of the Sydney to Hobart yacht race which began on Dec 26, leaving LawConnect as the new race leader in the South Pacific.
