PETALING JAYA - Stronger regulation and protection are needed with the alarming rise of scams powered by artificial intelligence (AI) targeting hoteliers and travellers, say industry players.
Malaysia Budget & Business Hotel Association president Sri Ganesh Michiel said although such cases are rare in the country with cooperation between hoteliers and online travel agencies (OTAs), they are still a cause for concern. He highlighted the urgent need for government intervention to regulate OTAS, including Airbnb operators, many of which are based overseas.
"There must be clear procedures for collecting personal information for domestic and international travel bookings to thwart fake reservations, fictitious accommodation, and phishing schemes facilitated through malicious APK (Android Package Kit) downloads and external links," said Dr Ganesh.
"For example, one should not be allowed to register or make a booking using a fake name before verifying his identity.
"Regulation is crucial to prevent data abuse and ensure customer safety. Measures like strict policies on links and two-step identification are being implemented by Booking.com to enhance security.
This story is from the July 01, 2024 edition of The Straits Times.
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This story is from the July 01, 2024 edition of The Straits Times.
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