SEOUL - Who says government institutions are boring?
Take Korail, the national railway operator. In a video on its YouTube channel, a real-life train driver waltzes down the aisle of the new Cheongryong bullet train. Dressed in her uniform, she delivers a quirky dance to Shooting Stars by Bag Raiders. The clip has since gone viral, racking up over 3.2 million views and 68,000 likes.
"She's an actual train driver?" said one commenter.
Another chimed in: "I can't believe this is official Korail content!"
And then there were also people who playfully said that they were motivated by the video.
"If a Korail train driver, with a cushy, secure job, can put her all into this, what am I even doing with my life?"
Since the success of this video in April, the railway operator has been posting a number of similar fun videos.
Korail is not the only one.
Across the nation, local governments and state-owned firms are hopping on the quirky video bandwagon, crafting lighthearted and unconventional content to connect with new audiences.
This story is from the December 03, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 03, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
CALLIGRAPHY IS BIG WITH ARTIST
The boulders hiding in the alcove of Tong Yang-tze's (right) Taipei apartment testify to this Taiwanese calligrapher's daunting perfectionism. They are paper - remnants of discarded artworks, crumpled together like used tissues and soaked into inky wads of pulp. Hundreds of old drafts of writing, including many of her efforts to draw Chinese poetry at a monumental scale, have been recycled into these rocks over the years, most recently as she worked on her commission for the Metropolitan Museum of Art, which debuted on Nov 21.
Mattel sued over Wicked dolls with porn website link
LOS ANGELES - Mattel was sued on Dec 3 by a South Carolina mother for mistakenly putting a link to a pornographic website on packaging for dolls tied to the blockbuster movie Wicked.
Taiwanese musician-director Liu Chia-chang a composer of hit songs
Famed veteran Taiwanese musician and director Liu Chia-chang has died at the age of 81.
Actress Kristal Tin reveals lung cancer diagnosis
Former TVB actress Kristal Tin revealed on Instagram on Dec 3 that she has undergone successful surgery for lung cancer.
South Korean entertainment schedules up in the air
SEOUL - Schedules of performances and interviews in South Korea have been thrown into a state of uncertainty by a sudden martial law declaration that was lifted only a few hours later.
Host Dasmond Koh surprised by martial law edict while in Seoul for work
Upheaval in Seoul, South Korea
Squid Game returns to end 2024 with a bang
In this monthly column, The Straits Times' streaming picks for December include the long-awaited second season of the survivalist hit Squid Game (2021 to present) and its non-lethal equivalent.
Flow speaks Volumes, The Room Next Door a thin melodrama
In the wake of a devastating flood, a cat finds refuge with motley stranded animals on a tattered sailboat.
Funeral rites come alive in The Last Dance
The Hong Kong drama offers fascinating glimpses into the city's funeral traditions
Tolkien and anime work well together, says Japanese director
NEW YORK - It has been a decade since the work of fantasy author J.R.R. Tolkien last appeared on the big screen.
