LONDON Chelsea fans will be thrilled after Singapore-headquartered hospitality group The Ascott Limited secured a tie-up with their favourite football club.
Ascott will be the five-time English Premier League champions' official global hotels partner for the next four seasons, starting in July 2024, as part of a deal said to be the first of its kind for a Singapore hospitality group.
Through the partnership, fans will be able to book customised stay packages, while members of the Ascott Star Rewards programme can receive exclusive loyalty rewards.
One compound set to be open for guest bookings for the first time is a luxurious wood-panelled cottage Chelsea's Cobham training grounds in the countryside outside London, built by past owner Roman Abramovich and now used for club events.
Meanwhile, rewards lined up include experiences which the two partners said in a July 8 statement cannot be bought with money alone, such as VIP visits to the club's private training grounds and meet-and-greet sessions with the men's and women's football teams.
Tickets for select home matches, which will come with pre-game refreshments, will also be set aside on a limited basis for higher-tier members.
Guided stadium tours and commemorative co-branded merchandise will also be available in limited quantities.
This story is from the July 09, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 09, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
S'pore key for StanChart as trade, investments in Asean grow: CEO
Region starting to rival Greater China, S. Asia and Mid-East in contributing to bank's business
Should you time your resignation to avoid losing out on bonus?
In this series, manpower reporter Tay Hong Yi offers practical answers to candid questions on navigating workplace challenges and getting ahead in your career. Get more tips by signing up to The Straits Times' HeadStart newsletter.
Entrepreneur fails to stop bankruptcy action over $34 million business debt
Court rejects her plan to repay banks via sale of properties, revenue from leasing
Markets cheer prospect of Fed rate cuts
Expect more gains this week, although there are some minefields further ahead
US companies avoiding layoffs, but hiring has slowed
As job growth has slowed and unemployment has crept up, some economists have pointed to a sign of confidence among employers: They are, for the most part, holding on to their existing workers.
Sustainable finance, GenAl among skills identified for those in banking
IBF and SkillsFuture working to build capabilities, particularly among SMEs
Saving S-E Asia's trees requires action on climate, land use: Study
Region's forests facing 'double whammy' of threats from climate change, deforestation
Only female in milling event out to break barrier
When Ms Shanice Wong, 20, realised she was the only female in a male-dominated event, she knew she had to rely on \"girl power\" to secure a win.
Poly student leans on hotel industry training
A nosy handyman tests your professionalism. Attendees of a wedding party create a ruckus in the hotel lobby. A distraught guest crumbles in panic after losing her passport.
Parlaying their skills at ‘Olympics'
Duo fly the flag for S'pore with expertise in trains
