It had topped the list last year, too, with a trust score of 74-the 2022 survey gives it an even higher 75. TOI stands head and shoulders above the rest - the next seven brands are clustered in narrow band of 72 to 70.
While there are no cross-country comparisons, TOI's immense trustworthiness can be gauged from the fact that the most trusted brand in the UK, BBC News, had a score of 55, and the most trusted paper in that country, the Financial Times, 52.
In the US, local TV news had the highest trust score of 54, while the Wall Street Journal scored 43, New York Times 41, CNN and Washington Post 39.
Compared to elsewhere, trust in news grew in India
This story is from the June 16, 2022 edition of The Times of India Hyderabad.
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This story is from the June 16, 2022 edition of The Times of India Hyderabad.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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